PREP You all have a handout with the individual character posters and the ensemble poster.
Analyse how gender has been represented in The Lego Movie poster campaign. Use the written handout to help you answer this exam question (10 marks).
In a typical 'action and adventure' film, there's *normally* male characters represented as the heroes, whereas in the Lego Movie, it's the complete opposite. In the poster, on the other hand, the cover looks traditionally male dominated. E.g. male superheroes of Batman, Superman, Lloyd and Green lantern. Also, Lord Business is displayed as an aggressive person due to his appearance, mainly facial expressions.
Emmet, the main character, is just an 'ordinary guy' who has no capability of saving the world but with the help of female superhero Wyldstyle, Wonder women and more, they successfully complete the mission.
Wyldstyle can do the following: drive cool vehicles like James Bond, fight like Batman, think like a genius and has many more attributes! On the other hand, Emmet can only have the intelligence of thinking of a 'double decker couch' which is described as "the worst idea ever"! Wyldstyle has skills that typical male heroes have but yet she's female. Awesome?
All of these points act as ways to break down gender stereotypes.
Vitruvius is the final main 'stand out character' on the poster and he's displayed as a stereotypically male and portrayed as a wise and mysterious man who appears to be powerful (holding a staff / stick).
Mark 2/10
ReplyDeleteRemember to look at the wording of an exam question: you should be deconstructing the visual codes on the posters. You tackle how Vitruvius is represented and mention the skew towards males in this AA genre, but in an exam, you would lose nearly all the marks.