MOJO: REPRESENTATION

 TASK:  Copy this MOJO 2019 cover into a new blog post entitled  MOJO: REPRESENTATION. Then write 4 points, one each about about the following.

How the producers have chosen to construct a version of reality that represents events, social groups and ideas to fit their purposes:

• MOJO wishes to attract a target audience that shares its reverence for ‘classic rock’ so constructs a version of reality that represents musicians as authentic heroes, striving for excellence

• We Love Pop wishes to attract a target audience of young female teenagers so constructs a version of reality centred on social media, appearance and romance

The messages and values conveyed and issues addressed:

• MOJO’s front cover associates musicians with quest, danger and struggle, celebrating the values associated with rock music of ‘living fast and dying young’
  

How and why (e.g. to enable quick interpretation) stereotypes have been used, including anti-stereotyping / counter-stereotyping:

• MOJO’s selection of a cover photograph of a white male may be to fit the stereotype of rock musicians – this will enable instant recognition by audiences
  

• MOJO’s anti-stereotypical positive representation of older people as popular musicians. This may reflect the anti-ageism of an older audience

Which social groups are under-represented or misrepresented:

• MOJO’s front cover represents predominantly white male musicians in photographs, under- representing female musicians and musicians of colour.

• We Love Pop’s front cover only represents young adults and appears to exclude older people.

Prep 25/2/22

 PREP: What is a POV shot and what meaning could it create?

A POV shot is a camera technique that films from a particular angle. It shows the audience what the character is looking at from a first-person perspective and is often followed by a character's reaction. 

It could create an opportunity for the audience to see exactly what the character sees.