Tuesday, January 11, 2022

LEGO INDUSTRY


  • franchise - A collection of media products (like films, TV programmes, video games) all based on one original work. For example, Star Wars.
  • synergy - The promotion of linked products across different areas of the media. For example, Lego released several products that helped to promote the film itself, such as Minifigures, building sets and more.
  • tent-pole production - A film that can make large profits to support funding of other projects.
  • ensemble cast - A cast made up of multiple important characters.
  • conglomerate - A company that owns multiple companies involved in mass media enterprises.
  • vertical integration - Where a single company (or merged companies) controls both the production and the supply of a product. 


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